Versace, the Italian luxury fashion house synonymous with bold prints, opulent designs, and unapologetic extravagance, has ventured into the seemingly incongruous world of skateboarding with its logo skateboard deck. Currently retailing for a staggering $795 USD on SSENSE's website, this isn't your average piece of plywood. This is a statement piece, a luxury item designed to elevate the act of riding to a level of high fashion. But does it justify its exorbitant price tag? Let's delve into a comprehensive review, exploring its design, craftsmanship, and overall value proposition.
Would You Ride This $800 Versace Skateboard?
This is arguably the most important question. For most skateboarders, the immediate response would likely be a resounding "no." The price alone is a significant barrier to entry. $795 is enough to buy a high-end complete skateboard setup from a reputable brand, including trucks, wheels, bearings, and a deck significantly more durable and performance-oriented than the Versace offering. This isn't a skateboard designed for tricks, grinds, or even casual cruising in the park. The Versace skateboard is an art piece, a collectible, a fashion accessory. It's a conversation starter, a way to express a certain level of affluence and a penchant for high-fashion labels.
Would *I* ride it? Probably not. The risk of damaging a $795 skateboard, regardless of its aesthetic appeal, is simply too high. The inherent nature of skateboarding involves falls, scrapes, and wear and tear. Investing that much money in a deck destined for potential destruction feels financially irresponsible, at least for someone who actually intends to use it for its intended purpose. However, for a collector or someone solely interested in the status symbol, it might be a worthwhile purchase.
Versace Has Their Very Own Skateboard So You Can… What, Exactly?
Versace's foray into the skateboarding world is a strategic move, extending their brand reach into a new market segment and appealing to a younger, more fashion-conscious demographic. While it might seem like an odd pairing at first glance, the luxury brand is effectively capitalizing on the current crossover between high fashion and streetwear. Skateboarding, once a niche subculture, has become increasingly mainstream, influencing everything from clothing styles to design aesthetics.
So, what does Versace hope to achieve? They're not aiming to compete with established skateboard brands on performance or functionality. Instead, they are offering a luxury item, a statement piece that reflects the Versace brand identity. It allows consumers to express their affinity for the brand in a unique and visually striking way. It's a way to bring the Versace aesthetic into a new arena, extending the brand's narrative and appealing to a broader audience. The skateboard becomes an extension of the Versace lifestyle, a symbol of luxury and exclusivity.
Versace Baroque Medusa Skateboard Will Set You Back… A Pretty Penny
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